14359250
Located in Utica, NY
Pay: $55K - $65K
Job Full Description
Premier company is seeking a Temporary Remote Marketing Manager to support corporate goals and objectives through the strategic planning, development, positioning, promotion of brand, product and service launches, go to market campaigns and acquisition, retention and loyalty initiatives for key target audiences.
Responsibilities:
- Writes compelling copy that illustrates the integrated pharmacy and care management programs.
- Connects brokers and employers to the value and benefits of the pharmacy lines of business.
- Raises brand perception of the pharmacy programs through the development of content including, but not limited to: white papers, blogs, emails, op-eds, collateral development, website content and campaign messaging.
- Manages internal and external agency partners for creative development, production, fulfillment and media buying and planning. Responsible for the internal and external oversight implementation and management of corporate brand standards including product naming, messaging etc.
- Prepares clear, concise Marketing Briefs that incorporate current situation, objectives, data, and key messages to create alignment between internal stakeholders, marketing strategies and campaign/creative execution.
- Leads and manages the development of campaign/program plans, deliverables, timelines and budgets to internal and external stakeholders.
Qualifications:
- Bachelor's degree in Communications, Marketing, English or related field.
- 5+years of experience writing marketing copy in a corporate or agency setting.
- A portfolio of highly creative ideas and successful short and long from content for a variety of channels.
- Experience developing high-value creative concepts for marketing campaigns.
- Self-starter with ability to manage and meet multiple, often competing deadlines, working in a fast-paced, high -volume collaborative environment.
- Strong analytical and problem-solving skills.
Utica-Rome, NY
2747
118 Columbia Street
Suite 103
Utica, NY 13502
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