X368
Located in Fletcher, NC
Pay: $20/hr to $25/hr
Job Full Description
Marketing Coordinator
A local software company is searching for an outstanding Marketing Coordinator, that will collaborate with cross-functional teams to deliver marketing messages that improve brand awareness, generate marketing qualified leads (MQLs), and achieve business goals. This role involves organizing and managing event-related marketing tasks, social media management, content creation, and data analysis to optimize marketing strategies.
Key Responsibilities:
- Event Coordination & Logistics:
- Organize and manage event-related marketing tasks, including booth logistics, collateral preparation, and promotional activities to maximize event ROI.
- Plan, coordinate, and execute company participation in conferences and trade shows.
- Manage logistics with internal teams and external vendors, including booth setup, promotional materials, and travel arrangements.
- Ensure conference designs align with brand guidelines and trade show objectives.
- Provide feedback and suggestions to enhance conference value.
- Social Media Management, Paid Ads & Analytics:
- Plan, schedule, and coordinate organic social media posts.
- Set up and optimize paid ad campaigns across LinkedIn, Facebook, and other relevant platforms.
- Track performance metrics, analyze engagement, and adjust strategies based on data insights.
- Develop and maintain a clear and consistent brand voice throughout all channels.
- Marketing Collateral & Case Study Development:
- Collaborate with designers and internal teams to create and update flyers, brochures, and customer case studies to support sales and marketing initiatives.
- Write, edit, and refine marketing collateral, email copy, case studies, and event-related materials to ensure clarity and brand consistency.
- Basic Graphic Design Knowledge:
- Utilize tools like Canva or Adobe to make quick edits or create simple marketing assets.
- Data Analysis and KPI Management:
- Monitor and report on key performance indicators (KPIs) for all marketing activities.
- Analyze data to identify trends, areas for improvement, and opportunities for optimization.
- Provide regular updates and insights to the marketing team and management.
- Marketing Qualified Leads (MQLs) Management:
- Track and manage MQLs and their ROI through the sales funnel.
- Collaborate with the sales team to gain feedback on trade show performance and establish guidelines for future events.
- Optimize lead generation strategies to increase the quality and quantity of MQLs.
Additional Responsibilities:
- Execute pre-event and post-event marketing activities.
- Collaborate with marketing, sales, project managers, and creative managers.
- Identify trends and consumer behaviors for campaign design.
- Act as the communication hub for multiple projects.
- Promote products, services, and operations.
- Create and deliver organic content and engage with clients on social media.
- Stay updated on digital marketing trends.
- Use CRM (HubSpot and NetSuite) to track lead generation efforts.
- Maintain inventory of sales and marketing materials.
Other Duties:
- Execute marketing plans for Account Management and Business Development.
- Coordinate project completion to support business needs.
- Initiate and coordinate marketing project requests.
- Anticipate department needs (graphic design, editorial, web, email, production).
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications:
- Four-year degree in Marketing, Communication, or related field (additional education/certifications preferred).
- Experience with major social media platforms (X, Instagram, Facebook, LinkedIn).
- Copywriting/copy editing experience.
- Knowledge of Google Analytics, HubSpot, and SEO.
- Excellent research and communication skills.
- Technically savvy and motivated analytical person.
- Strong interpersonal skills and team experience.
- Preferred experience with Adobe Suite (InDesign, Photoshop, Illustrator).
Travel: up to 20%, Driver’s License and Clean Driving Record Required
Work Authorization/Security Clearance
Required ability to hold and maintain Department of Defense (Public Trust/Secret) Security Clearance.
Asheville, NC
2448
1979 Hendersonville Road
Suite B
Asheville, NC 28803
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