Attracting Gen Z to Your Open Jobs

Attracting Gen Z to Your Open Jobs

Employers have spent plenty of years figuring out how to attract and retain millennials. But coming up right behind them is a generation with numbers that simply can't be ignored. Generation Z, which refers to everyone born after 1996 , is now exiting college, diploma in hand and ready to kick off their careers.

For businesses, there's a reason this generation can't be ignored. Generation Z has impressive numbers, making up 32 percent of the world population. As these young professionals continue to enter the workforce, employers need to begin thinking of ways to win them over. Here are a few tips to help you add members of Generation Z to your team.

Invest in Your Employees

Generation Z doesn't just buy into a job. They buy into the company itself. More importantly, they want a company that buys into them. Take stock of the benefits you provide your workforce and consider whether they show an investment in your employees. Training, nurturing, and mentorship can win over a Generation Z candidate more than beer carts and ping pong tables.

Be Up Front

Unless you have deep pockets, you may need to come up with alternatives to pay to win over this younger generation. According to one research analyst , the generation expects to make more than $57,000 a year one year after graduating college. It might feel tempting to keep your salary range top secret until the interview process has begun, but that wastes everyone's time. Instead, state the range and emphasize the many perks you offer versus competitors who might pay a little more.

Focus on Technology

Generation Z grew up using smartphones and tablets. When they're looking for work, they pay close attention to user experience. Online applications should be mobile-optimized, and the interview process should be quick and efficient. They aren't likely to enjoy phone screenings and multiple rounds of interviews and by conducting hiring that way, you may lose top talent to competitors who can move quicker.

Create a Respectful Workplace

As the most racially diverse generation in U.S. history, Generation Z doesn't just value cultural tolerance and respect, they expect it. Take a look at your company website. How diverse is your current team? A Generation Z candidate who sees a lack of diversity in your existing staff is less likely to apply for any job openings you have. You should not only hire for diversity but also create an environment that prioritizes equality.

Express Pros helps employers find the best talent. Give us a call at (615) 441-8898 and find out how we can help you connect with the right employees for your own environment.